Many choose to outsource the content, which can be an excellent way to provide fresh information and reading for your digital audience. However, smaller organizations struggle with providing regular content. The emphasis is to get “something new” online for readers as often as possible, but there is rarely time for strategic planning of content.
More and more organizations are seeing that formulating a schedule can save time, resources, and money. The content schedule should include articles and blog posts, as well as social media updates for engagement.
A content schedule will resemble an editorial calendar, though with digital marketing and SEO requirements, it must include action items such as target audience, keywords, and product or brand focus (if there’s more than one product in the family), as well as seasonal promotions.
Here are some benefits of a content schedule:
1. Dispersion of content is better managed with a formal plan. It’s important to provide regular updates to your website and social media channels. Spread your content throughout the month to keep readers engaged and returning for more discussion or information. This generates more page views and builds repeat visits.