5 blogging lessons from Hollywood sequels

Techniques from Tinseltown can help you turn your sizzling post into a series.

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Sometimes we write a single blog post, we send it out into the world, and it becomes an instant—and unexpected—hit: lots of page views, social media sharing, and responses and questions in the comments.

We didn’t plan to write more on that topic, but we see that our readers would like more. And we want to keep them happy.

Same thing happens in Hollywood. “Aliens” is probably the best unplanned sequel of all time. “The Godfather: Part II” also comes to mind.

Taking advantage of the success of the first installments, they continued the themes, expanded the stories, and had two more hits on their hands.

Here are five ways Hollywood sequels can help you turn a sizzling blog post into a series:

1. Build on the popular.

Hollywood calls it “more of the same, but different.” Some people think “The Empire Strikes Back” was even better than its popular predecessor, “Star Wars.” The execs in Tinseltown are very good at jumping into work on a sequel almost before the first weekend’s box office receipts are counted.

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