5 brands making the most of PR-specific Twitter accounts

Delta, J&J, Starbucks, UPS, and Walmart have all found creative ways to use Twitter to drum up attention. It could be worth taking a few pages from their playbooks.

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Does your company or client need a PR-specific Twitter account?

It’s probably a question reserved for larger companies, but PR teams have wrestled with that question the last few years.

The answer is different for every brand, but I thought I’d highlight some of the bigger brands I believe are doing a good job with this strategy. It’s interesting to see how the lines are blurring for some of the PR accounts below.


Note the links to the other Delta Twitter properties in the bio—definitely a good idea for those brands with multiple corporate Twitter accounts.

Delta is also sharing pics of news happening within Delta. As visual media become more prominent on Twitter, this is a key aspect to consider.

Delta is also tweeting earnings news and information—sometimes, it seems, in a live-tweeting format.

Delta is engaging reporters on Twitter by regularly retweeting their tweets—a smart strategy to build relationships and promote Delta even more.

Johnson & Johnson

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