It’s that time of year—the 2015 trends/prediction posts are rolling out. I’ve already had my fill.
Between the predictable (2015 is the year of mobile!) and the ridiculously far-fetched (augmented reality will transform PR in 2015!), I’m already sick of 99 percent of these posts.
A few predictions have caught my eye—but not because they’re accurate. They’re 100 percent wrong.
Let’s take a peek at them, and consider what a rational person would say.
Consider the following statistics:
Do you still think mobile will take over in 2015? Haven’t we been saying that for a few years? This prediction is two to three years late.