“Being human” is an important theme for businesses right now. But how do you achieve it across an organization?
Mark Schaefer stated in a recent article that we need to strive to be more human because, “Ultimately people will buy from who they know, who they trust.”
Customers want to relate to brands, and be accepted and noticed by them. Many businesses are catching on, like The Bank of Ireland “signing” its tweets and some restaurants accepting tweet-ahead seating. Businesses are infusing their social media presences with life and acknowledging their customers’ needs.
I thought it would be interesting to look at five organizations that seem to be connecting effectively. I looked around the Web and thought about experiences I’ve had with brands. These five businesses stood out:
1. The American Cancer Society
The American Cancer Society engages with its online community by responding to fans and congratulating survivors in an intimate way.