Snapchat recently generated headlines by announcing the addition of Chat, a feature that enables users to text and video message in real time.
As Snapchat continues to grow and evolve, so does its user base of brands that are engaging with fans through the app. Here are five creative examples of how companies and organizations are using Snapchat that might inspire your own marketing efforts:
1. World Wildlife Fund raised awareness about endangered species
Inspired by the disappearing nature of content on Snapchat, the World Wildlife Fund presences in Denmark and Turkey have launched the #LastSelfie campaign. Created by Grey Group ad agencies, 41?29! in Turkey and Uncle Grey in Denmark, the #LastSelfie Snaps are meant to symbolize the diminishing population of different endangered species. According to the World Wildlife Fund, “The emphasis of this new campaign is to underline that if we don’t take action in real life, these species will disappear for real.”
2. The NBA built excitement for Kevin Durant’s MVP announcement