If you’ve ever pitched a story, you’ve probably sent a lot of emails only to get meager response.
It’s the harsh reality of trying to garner exposure: Not everyone will be interested.
So, why do some pitches work and others get the silent treatment?
Writers, agencies, PR firms, businesses, startups, kickstarter campaigns and everyone else is out there trying to get an editor’s attention, but most fail, despite their best efforts.
It doesn’t matter how many times you copy and paste a pitch nor how big your automated mailing list is: If you don’t make your pitches appealing, no one will care.
Lucky for you, here’s advice from several editors at Fast Company and Inc.:
1. Know the publication you’re pitching.
“Most PR people do not read the publications they are pitching, or at least they do not read them closely enough to comprehend what makes a story work for ABC magazine/website,” said Bill Saporito, editor at large at Inc. “They craft a one-size-fits-all pitch and then blast away.”