Google is integrating Google+ directly into its ecosystem, which means marketers are eventually going to have to pay attention to the social network.
Those who have started working on their Google+ presences probably find the culture a little different from that of other social networks. Personal brands and company pages must actually be social if they want to build a following and enjoy all those search engine optimization (SEO) signals that the experts herald as one of the prime benefits of Google+.
But how do you get started on this extensive network that has so many features? Even though the API integrations with our favorite social media management tools are limited right now, that shouldn’t dissuade you from dipping your feet into the Google+ pond.
You and your brand can get more creative with Google+ later, but here are five things you can do each day that will have a measurable impact on your network authority: