5 easy ways to create killer content for tablets

Tablet users want more news, video and family-focused content. Here’s how to give it to them.

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Consider this: In a study by Online Publishers Association (OPA), 87 percent of U.S. tablet users said they access content and information on their devices.

That’s a huge number of potential customers looking for relevant and useful content. You need to oblige them. But before we get ahead of ourselves, realize these tablet users prefer a certain type of content and have certain ways in which they like to consume it.

To tell your story in a way that appeals to tablet users, follow these five tips:

1. Produce more news content.

Two-thirds of tablet users have news apps, and 53 percent consume news on their tablet daily. Seventy-eight percent of users read more news content now than they did before they owned a tablet.

Tablets are, more than anything, a news consumption device. To adapt, you need to get in the news and send out news releases with optimized keywords.

2. Shoot more video.

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