Consider this: In a study by Online Publishers Association (OPA), 87 percent of U.S. tablet users said they access content and information on their devices.
That’s a huge number of potential customers looking for relevant and useful content. You need to oblige them. But before we get ahead of ourselves, realize these tablet users prefer a certain type of content and have certain ways in which they like to consume it.
To tell your story in a way that appeals to tablet users, follow these five tips:
1. Produce more news content.
Two-thirds of tablet users have news apps, and 53 percent consume news on their tablet daily. Seventy-eight percent of users read more news content now than they did before they owned a tablet.
Tablets are, more than anything, a news consumption device. To adapt, you need to get in the news and send out news releases with optimized keywords.
2. Shoot more video.