As public relations professionals, we pride ourselves on our strong language skills and error-free communication to all audiences. Everything we do, write, say, post, and tweet is a reflection on us and our clients.
The following five tips are things I’ve learned or reminded myself when emailing clients, media, colleagues, and even family members.
Trust me, if it’s on this list, at some point in my career, I probably did the exact opposite. After all, those “oops!” moments are the best learning moments.
1. When crafting an email, don’t populate the “To:” field until you have completed typing and proofing your message.
2. Start your email with “Thank you,” unless you have a good reason not to.