Communicating change is a crucial function of internal communication.
Employee interest in company news peaks during times of change. That’s when we can provide clear, accurate information about whatever change is afoot, and thereby reduce stress.
Here are five key questions to ask as you’re framing your messaging:
1. Have leaders established an organizational vision? If so, and if employees are aware of it, your job will be much easier. That vision can help anchor employees in times of change and reassure them that the change is part of a larger strategic plan.