Gamification—applying game design (such as interactive scenarios, badges, or competitions) to campaigns in order to make them more engaging and fun—may sound like an overused term, but it’s here to stay.
In fact, brands that have moved past loyalty programs and embraced gamification have met goals and increased engagement, all through a few clicks or game pieces. Here are five examples of gamification success stories:
McDonald’s Monopoly encourages consumers to play with food
It seems like everyone has taken part in McDonald’s yearly Monopoly game, which isn’t surprising considering it started in 1987.
The fast-food chain doesn’t change the game—some things are just classics—but it offers up new prizes each year.
For example, big contest winners could nab a smartphone with virtual money or a Delta vacation, while instant winners have a chance to win Redbox rentals, Hulu Plus subscriptions, and Target gift cards with their food.
Free redbox movie and medium fries thanks to monopoly at McDonald’s. This must be what Charlie Sheen feels like. Winning!