5 foolproof ways to attract more blog readers

Here’s how LinkedIn, strong content and thinking of your blog URL as an email address can bring loyal readers to your blog.

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This is a vital topic (one that the book “Born to Blog” covers extensively), and below are a few ideas that helped me in the early stages.

What is your approach?

Let me first say a word about how your goals as a blogger may relate to your approach to building an audience.

Some bloggers may be seeking raw traffic for their blogs. This does not necessarily build an engaged audience, but it can result in social proof. (“I had 100,000 page views this week.”) It might also help your cause if you are trying to make money through affiliate advertising.

My approach is to not necessarily build traffic with people who will probably never visit again, but to build an engaged audience who will directly provide some kind of business benefit. That will only come through relationships, and will happen over time with consistent content creation and tireless engagement.

The ideas I present here are focused on building strong-link relationships, not weak-link traffic.

Here are five ideas you can use today:

1. Focus on content.

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