More and more brands are embracing content marketing, especially when it comes to visual media. Research shows that 65 percent of a brand’s audience is composed of visual learners, so the move is a wise branding choice.
However, PR and marketing pros are often not designers, and not all brands, boutique firms or communications consultants can afford the price tag that comes along with a top-flight design professional.
Here are five free tools that can help boost your campaigns without breaking the bank:
1. Death to the Stock Photo. Stock photos are a great foundation for photo quotes or social media posts with a powerful fact on top of an interesting picture. They also can work well alone in blog posts that need a boost from visuals.
However, many stock photos look strange or forced, and a bad photo won’t help to entice readers to look at and share your content.