5 free visual media tools

Brand and community managers can use this guide to embrace content trends without breaking the bank.

More and more brands are embracing content marketing, especially when it comes to visual media. Research shows that 65 percent of a brand’s audience is composed of visual learners, so the move is a wise branding choice.

However, PR and marketing pros are often not designers, and not all brands, boutique firms or communications consultants can afford the price tag that comes along with a top-flight design professional.

Here are five free tools that can help boost your campaigns without breaking the bank:

1. Death to the Stock Photo. Stock photos are a great foundation for photo quotes or social media posts with a powerful fact on top of an interesting picture. They also can work well alone in blog posts that need a boost from visuals.

However, many stock photos look strange or forced, and a bad photo won’t help to entice readers to look at and share your content.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.