Do the talks that attract millions of views have content that is more compelling and pertinent to a wider audience? Does one speaker have more name recognition than another? Are some speakers more attractive, sexy or authoritative?
Thanks to research from the good folks at Science of People, we have insight into why some talks are more popular than others.
The researchers found five key qualities of speakers who deliver popular talks. If you want to be a hit with your next audience, adopt these habits:
1. It’s not what you say but how you say it.
Many subject matter experts won’t like hearing this, but success is more closely linked to what you do onstage than what you say. The report states: