5 habits PR people must break

Tactics that may have worked years ago may have the opposite effect now. Try to avoid falling into these traps.

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PR is an evolving field, as advances in business and technology change the way we do our jobs.

Many standard operating practices once deemed “must-do” for every practitioner have become “must-don’t.”

Here we examine some “highly ineffective” habits that may be holding PR pros back:

1. Reaching out to reporters in the wrong way. There are many ways to determine how individual reporters wish to be contacted. Smart PR people make it their job to know reporter preferences, since it can be the difference between developing an ongoing working relationship or ending up in the journalist’s dreaded “Blocked” folder. Use Muck Rack and Cision to research individual contacts, but best to develop enough of a relationship to find out if they hate getting phone calls (as many do) or really prefer outreach via Twitter or Facebook (many really do not).

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