5 indispensible lessons for Twitter success

It’s hard to believe, but my three-year Twitter anniversary is approaching. Lately I’ve been reflecting on this channel and what it means to me.

I know this may sound bold, but it’s undeniable that Twitter has changed my life. I’ve learned so much, and discovered wonderful people who have become great friends, collaborators and business partners.

In a celebratory toast to this incredible little tool, here are five indispensable lessons for success on Twitter:

1. Numbers matter—sort of. It’s not politically correct to tout the number of followers you have, but you need to have at least a mass of followers for Twitter to be fun and meaningful. In my classes, I emphasize the need to be systematic and mindful about whom you follow. If you don’t surround yourself with people who care about and enlighten you, you’re probably wasting your time.