The popularity of visual content is increasing, specifically when it comes to videos and infographics.
Infographics are 30 times more likely to be read than a text article sharing the same information. Tall images (with lengths of 800 pixels or more) are more popular with Pinterest users, as well, says Dan Zarrella, social media scientist at Hubspot.
Though it makes sense that these visuals are engaging—your fans would rather look at the data instead of reading paragraphs about your findings—finding and creating infographics can be daunting. Luckily, there are terrific resources.
Here are five tools to help you add infographics to your content marketing and online PR campaigns:
Venngage users can create an infographic in three steps through its website: Pick a template, add a chart or other image(s), and then customize fonts and colors to suit your brand.