Instagram has more than 700 million monthly active users, and 32 percent of all internet users have an Instagram profile.
It’s not just younger consumers that PR and marketing pros can reach through the platform, either.
Jenn Herman, author of “The Ultimate Guide to Instagram” and owner of Jenn’s Trends, a Top 10 Social Media Blog, says that 33 percent of Instagram users are 30 to 49 years old, and 18 percent are 50 to 64 years old.
Even so, PR and marketing pros often approach Instagram marketing without a proper strategy—and without enough forethought.
“Many people think, how hard can it be to upload a photo?” Herman says. Successful Instagram marketing is more than just posting a perfect shot.
Here are four power tips that can launch your efforts on the visual app:
1. Know your audience.
PR and marketing pros should start by getting acquainted with the consumers of their content. Herman advises: