5 key questions to ask when creating employee videos during a crisis

These simple guidelines can help you streamline your production process.

Video can be a powerful tool to reach employees in a time of crisis; it offers face-to-face connection with leaders and vividly illustrates stories from within your organization.

However, if videos aren’t approached strategically, they could you waste valuable—and scarce—resources such as time and money.

Marcus Drew Steele, senior producer and project manager for Ragan Consulting Group, recently shared the key questions all communicators should ask before they produce a video during the COVID-19 pandemic or any other crisis.

5 questions to ask before shooting video

By asking these questions before you begin production, you can ensure your crisis communications videos don’t miss the mark at a time when every piece of messaging is critical.


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