LinkedIn is a lot more than just a place to look for jobs or new recruits.
If you’re looking to stand out as an expert in your business, stay on the top of PR news and events or just get to know what PR is all about, LinkedIn is a good place to start.
Plenty of people use the platform to meet fellow professionals, get tips, exchange ideas and join meaningful discussions. Thanks to LinkedIn’s “Groups” feature, there’s much that PR pros can do to expose themselves to millions of like-minded professionals worldwide.
When it comes to PR, Linked offers many options for those looking to join a group. Here are five that communicators should consider:
Gerald Haman—who says his middle name is “Solution Man”—has gathered an unbelievable following with this group. Currently, there are more than 395,000 members; it’s one of the largest groups for PR pros that you can join.
As a member, you can network with professionals that have experience and background knowledge in sales, innovative marketing, PR and promotions. You can also get tips, advice, solutions and links to resources on a wide variety of topics.
PRSA is one of the world’s largest PR organizations. It is comprised of both professionals and students and has tons of branches nationwide.
Its LinkedIn group is one of the best places to get news on the latest PR events, information on potential job openings and advice from PR pros.
3. PR Professionals:
As the name suggests, this group is an excellent place to network and connect with PR pros and digital marketers from all over the world.
The group has over 85,000 members and with membership rapidly increasing. There’s intense activity among its members, making it one at which you should look.
If you think sports and PR is an unusual combination, think again.
PR pros with a love for sports—like its 35,000 members—will find this group hard to ignore. If you’re a person who would love to get to know people while you have a chat about the latest sports news, this is the group to join.
This is another fabulous group full of PR professionals who love to share ideas, network and discuss the changes in the PR industry. It has more than 53,000 members and seems to be gaining a lot of momentum.
If you’re looking for some diversity, join this group: Its membership ranks include marketing professionals, press officers, food and beverage managers, PR and corporate communications strategists, healthcare professionals, realtor associates and more.
Christina Matthew is a blogger as well as the marketing executive at Groovy Essays.