In a recent study of 5,000 B2B and B2C businesses, HubSpot found LinkedIn was 277 percent more effective at bringing in leads than Facebook and Twitter, with a whopping conversion rate of 2.74 percent.
Yet, many businesses ignore LinkedIn.
This under-used tool offers businesses the opportunity to create real results, but many organizations don’t use the network to its full potential.
Follow these tips to squeeze more marketing juice out of this major social network.
1. Products and services tab
LinkedIn’s products and services tab is a feature of its company pages. This tool allows a business to naturally feature its products and services. Within the tab are multiple opportunities to link directly to internal pages on your website, such as product pages or demo landing pages. You can encourage viewers to recommend your products and leave testimonials.