PR pros can glean ideas for improving their own campaigns by examining other brands’ successful promotions.
With that in mind, here are five superb PR campaigns of 2019. Most included a large dose of social media.
Popeyes’ Chicken Sandwich
Popeyes social media promotion for its chicken sandwich cooked up an earned media feast. After Popeyes introduced its chicken sandwich, some customers on Twitter compared it to Chick-fil-A, well-known for chicken meals. Chick-fil-A tweeted:
Bun + Chicken + Pickles = all the ❤️ for the original. pic.twitter.com/qBAIIxZx5v
— Chick-fil-A, Inc. (@ChickfilA) August 19, 2019
In response, Popeyes quoted the tweet and shared it, adding, “y’all good?”
That response prompted what’s now called the Chicken Sandwich Wars. Popeyes and other fast-food restaurants, including Wendy’s, Church’s Chicken and Shake Shack, disputed who makes the tastiest sandwich. Customers took sides, and media outlets covered the fast-food food fight, with some reviewing the new Popeyes sandwich.