5 marketing takeaways from Disney films

If your campaigns could stand to have more creativity, heart and soul, pay attention to these insights from the magical brand’s movies.

Ragan Insider Premium Content
Ragan Insider Content

Benjamin Franklin reputedly once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.”

Certainly, those words can be applied to many sectors of life—and business. Let’s consider their value for one area in particular: movies, especially movies from The Walt Disney Co.

Related: 5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing

The movies are pretty “involving,” to say the least. Look at how “Finding Dory” has been killing its box office competition. Overall, Disney’s global revenue hovers at $52.47 billion, so it surely has a thing or two to teach us about how to make consumers bring out those wallets and pay, while actually being happy about it.

Here are some of those lessons:

1. Entertainment sells.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.