Benjamin Franklin reputedly once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.”
Certainly, those words can be applied to many sectors of life—and business. Let’s consider their value for one area in particular: movies, especially movies from The Walt Disney Co.
The movies are pretty “involving,” to say the least. Look at how “Finding Dory” has been killing its box office competition. Overall, Disney’s global revenue hovers at $52.47 billion, so it surely has a thing or two to teach us about how to make consumers bring out those wallets and pay, while actually being happy about it.
Here are some of those lessons:
1. Entertainment sells.