I took our community manager, Jade, out for a sushi lunch to gain some insight into what she’s doing wrong.
It’s not because I don’t love Jade (I do, as anyone in our office will be happy to tell you), and it’s not because she doesn’t do an excellent job managing our social media community.
It’s because she just had her first anniversary here at Simply Measured, and we’ve been chatting about what she wished she’d known when she started out as our community manager—the mistakes she’s made along the way, what she’s learned, and how she’s gotten where is she is today.
Hopefully, her openness about the most common mistakes she’s made will help you avoid these very same pitfalls as you manage the social media sphere for your own brand.
1. Trying to be everywhere at once
Digging into her salad, Jade tells me the big no-no is trying to be everywhere at once.