When used right, Pinterest can bring you new business, but when used incorrectly, Pinterest can hurt your brand’s reputation.
As a busy entrepreneur, you want to ensure that every minute you spend on Pinterest pays off. What you pin (and how you pin it) reflects on you, your product, and your brand, so make sure every pin you share reflects the message you want to send.
To help you make the most of this growing social media network, here are the top five mistakes that I see brands make on Pinterest-and how to fix them:
1. Missing optimization opportunities
The mistake: Many users search Pinterest for new products and ideas. The keywords they search could be those you’re already using online, but if you’re not using them on Pinterest, you won’t be discovered.
The fix: Make your keywords work double duty by using your highest-performing keywords in your Pinterest profile, pinboard, and pin descriptions.
2. Letting the pins fall where they may
The mistake: Newly created pinboards fall into place after those you created first. As time passes, the boards you most want your followers to see may be lowest on the page.