5 most-popular PR stories of 2018

PR blunders and #PRFail tweets captivated readers the most this year.

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There were few surprises in the top public relations stories on Ragan.com in 2018.

Dreadful opening lines in pitches, PR blogs to read, and KPIs to track are the bread-and-butter of the profession. What didn’t work well in the PR world sandwiched those stories—PR blunders in the first half of the year coupled with top #PRFail tweets toward the end of the year were of interest.

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