5 most-popular PR stories of 2018

There were few surprises in the top public relations stories on Ragan.com in 2018.

Dreadful opening lines in pitches, PR blogs to read, and KPIs to track are the bread-and-butter of the profession. What didn’t work well in the PR world sandwiched those stories—PR blunders in the first half of the year coupled with top #PRFail tweets toward the end of the year were of interest.

Here’s the list:

• Top 10 PR blunders of the year—so far
• 14 KPIs that PR pros should be tracking
• 9 dreadful opening line errors that will doom your pitch
• 10 essential PR blogs to read
• 10 top #PRFail tweets to help practitioners land coverage