Chris Sietsama has a terrific article called “Abandonment Issues: What To Do With Content Archipelagos.” Sietsama asks you take a bird’s eye view of your content to figure out if there is a content area that “stands alone,” or is not integrated into your overall strategy.
If you’re just starting to think about adding Pinterest to your content strategy, or if you jumped in before you had a strategy, you can do this type of questioning on the front end. Perhaps you can come up with a small experiment that supports an overall goal and measurement strategy.
You might also want to do a little research and browse some of the Pinterest statistics sites. This will help you get a sense of Pinterest’s users and determine whether Pinterest is a good fit for your content.
Here are five I came across:
1. Repinly: Evaluate the top Pinterest users and boards.
Repinly is a site that analyzes Pinterest users and content. You can discover the most popular categories for pins and boards, how users spend their time, and the most-followed users. A good way to learn best practices is to check out top pinners.