5 new LinkedIn group features and why they matter

Functionality updates can enhance the way you interact

As a social networking business tool, LinkedIn is definitely growing on me. At the outset, I knew LinkedIn was a great way to research potential clients and PR and marketing managers within those organizations.

I also knew it was a fantastic way to grow my professional community. I’ve met a number of very smart people from my LinkedIn connections. And it’s allowed me to start relationships with people I’ve wanted to approach for some time.

Through the groups functionality, I’ve strengthened relationships with independent PR consultants from across the country, learned about new tools through professional organizations and reconnected with former colleagues through alumni groups.

Recently, LinkedIn rolled out new updates to its group functionality that have changed the way I interact on the platform. Below are five of the newest changes and what they mean for you as a participant–and manager–of LinkedIn groups: