5 old-school PR tactics to bring back

While your competitors fight for attention on social media, make your brand stand out with one of these overlooked, more traditional approaches instead.


While most of the talk in PR revolves around Facebook and search engine optimization, there are a ton of tactics and ideas that people shove to the back burner.

If your company needs a boost, try one of the following tactics. Sometimes it helps to try something a little different!

1. Issue a photo advisory.

A photo advisory is a pretty old-school tactic that involves telling anyone with a camera to stop by your store because something cool is going to happen. Then you, in fact, do something cool, like hold a contest that’s worthy of a few hundred photos. Maybe you’ll have a special guest show up. Nobody would want to miss that, would they?

2. Tie your business into the news.

What’s in the news right now? You may be able to use it to your advantage. A heat wave may be driving everyone crazy but, luckily, you sell custom-flavored freeze pops. Sell the story to the local news as a way you’re helping everyone fight the heat, and watch your sales soar.

3. Hang out on forums.

Some call it wasting time, but it’s never a bad idea to hold real conversations with your customers. Go where your customers are and find out what they’re talking about. Chances are you’ll be able to relate in some way, and chat with the best of them. Remember to talk, not sell. They’ll ignore you or kick you out.

Tip: Avoid religion and politics, especially on the Internet!

4. Send free products.

People like free stuff. When people get free stuff, it’s awesome and they talk about it. Send your latest release to bloggers, radio hosts, your dentist—whomever you feel will blab about it to anyone who will listen.

Word of mouth is still a viable way to gain momentum, and not just online. Rather than a company telling people something is awesome, people hear it from their friends, which can automatically lead to a stronger bond with the product.

5. Hold a conference.

I don’t necessarily mean a weekend-long conference (unless you’re up to it), but something along the lines of a Web or press conference. Talk about something specific in your industry rather than sell something. Be prepared to do a lot of research, writing and editing.

The end result, though, can do wonders for your reputation. If you pull off one or two of these conferences, your audience will see you as an expert in your field. This gives you a big head start when your company releases a new product, because your audience will already see you as knowledgeable.

What are some classic tactics you always wanted to try, but haven’t had the nerve?

Mickie Kennedy is the CEO and founder of eReleases and blogs at PR Fuel, where a version of this article originally appeared.

Topics: PR

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