5 outdated PR tactics and their modern equivalents

Press conferences, media tours and even television don’t accomplish PR goals like they used to. Here are their modern, more effective equivalents.

Ragan Insider Content

Some aspects of public relations will always stay the same: authenticity, credibility, relationship building, fast acting, thought leadership.

But, the ways in which we achieve some of these elements have changed.

From circulation numbers to embedded URLs, event attendance to social presence, and direct mail to text messages, PR is evolving. Here are five outdated practices that have successfully undergone modern makeovers:

1. Press conferences

While traditional press conferences may still work for government officials, Twitter chats are the modern equivalent. Eighty-three percent of Fortune 500 companies have active Twitter accounts, and for good reason. With 271 million monthly active Twitter users, companies have their customers, partners and prospects at their fingertips.

2. Media tours

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.