One-third of Americans 12 years or older have listened to at least one podcast.
Podcasts are a fast-growing trend, with the popularity of Serial—a murder investigation podcast that became the fastest to reach 5 million downloads in iTunes history—as just one example.
Pew Research also reported that the number of Americans who have listened to a podcast in the past month has nearly doubled from 2008 (9 percent) to 2015 (17 percent).
PR pros can benefit greatly from this surge of digital information. Among the plethora of podcasts about an array of topics, here are five you should check out:
1. On the Media
Media relations are a big part of PR pros’ daily lives. Knowing the current environment for reporters, broadcasters, editors and publishers can make a big difference in making those efforts successful.