Though most of the talk in PR revolves around Facebook and SEO, there are tons of tactics and ideas that get shoved to the back burner.
If you need a boost for your company, try one of the following approaches for a change of pace:
1. Photo advisory
A photo advisory is an old-school tactic that basically involves telling anyone with a camera to “stop by” your store because something cool is going to happen. This is usually accompanied by your doing something cool, like holding a contest that’s worthy of snapping a few hundred photos of. Maybe you have a celebrity guest showing up—nobody would want to miss that, would they?
2. Tie in to the news
What’s in the news right now? You may be able to use it to your advantage. This heat wave is driving everyone crazy, but lucky for you that you sell custom-flavored freeze pops. Sell the story to the local news how you’re helping to “beat the heat,” and watch your sales soar.
3. Hang out on forums
Some call it time-wasting, but holding real conversations with your customer base is rarely a bad idea. Go to where your customers are, and find out what they’re talking about. Chances are you’ll be able to relate in some way and can chat along with the best of them. Remember to talk, not sell, or they’ll ignore you or kick you out completely.
Quick pro-tip: Avoid religion and politics, especially on the Internet.
4. Send out your product
People like free stuff. When people get free stuff that’s awesome, they’ll talk about it. Send your latest offering to bloggers, radio hosts, your dentist, whoever else you feel will blab about it to anyone who will listen.
Word of mouth is still a very viable means of gaining momentum, and not just online. Rather than a company telling them something is awesome, they hear it from their friends, which can automatically lead to a stronger bond with the product.
5. Hold a conference
I don’t necessarily mean a weekend-long conference (unless you’re really up to the task), but more along the lines of a Web or press conference. You’ll want to talk about something specific in your industry rather than sell, so be prepared to do tons of research and writing and editing.
The end result, though, can do wonders for your reputation. If you pull off one or two of these conferences, your audience will see you as an “expert” in your field. This gives you a head start when a new product gets released by your company. In the eyes of your audience it’s a sure thing, because you’re so knowledgeable.
What are some “classic” tactics you always wanted to try but haven’t had the nerve?
A version of this article first appeared on PR Fuel.