Thank goodness for smart people who have invented software and tools to help time-strapped business owners and marketers get more done without physically having to do it every time.
Here are a few of the rote tasks of public relations (and marketing, too) that you can automate so you get back to focusing on your business.
1. Social media updates
Look at my social streams, and you might think I’m on Twitter, Google+, and LinkedIn all day. Not so. I use a social media dashboard that lets me schedule tweets and updates in advance. I spend maybe an hour each week finding articles to share, press releases to link to, and other updates to retweet. While I’m at it, I also find people to follow to expand my network.
2. Blogger outreach contacts
Do you have so many spreadsheets with bloggers’ contact info that you spend more time digging for a contact than anything? Automated solutions can drastically cut the time you spend hunting down a reporter’s details.