Many regard Taylor Swift as a master at audience engagement.
That’s not just talk. My friend Liana, who recently took her daughter to see Swift perform, said everybody got a wristband that would light up in correlation to the music.
I like to see everyone at the concert. This is my way of seeing each and every one of you. When you are dancing, when you are moving, and when you are listening.
Swift engaged with her fans, because she could see them.
Liana, who likes to use audience engagement of rock stars as examples of great PR, then cited a post she wrote about Bruce Springsteen called, The Boss of Engagement. It has great takeaways for speakers.
If you speak as a paid keynoter, present to clients, address a board or executive team, conduct business development or lead team meetings, these essential components of a strong presentation are for you:
If you’ve ever seen Bill Clinton speak (no matter your politics), you know he also has this quality. It’s about making every individual feel as though you are speaking directly to them. Of course, it’s easier in smaller groups, but for larger groups, try this technique.