PR has drastically changed in the past decade. The ever-evolving industry causes PR pros—particularly leaders—to work extra hard to stay ahead of the curve.
How can mid- and senior-level PR executives move past the constant speculation of what lies ahead to take charge and implement new, actionable PR initiatives that will shape their companies’ futures?
To become an influential leader, there are five qualities PR pros must possess:
1. Vision: Visionary leaders are big-picture thinkers. They see beyond what is, and envision what could be. In PR, the key is to always look ahead, anticipate trends, see where the industry is going and visualize where your company can go. It’s critical to consistently search for opportunities and develop new, creative ideas.