5 questions to ask about color in your messages

Color choices can make a huge difference in marketing materials. Here are some considerations to keep in mind.

Ragan Insider Content

This week, Pantone named Marsala—”a naturally robust and earthy wine red”—as its official color of the year for 2015. Last month, the Color Marketing Group revealed the four colors researchers forecast will be popular in 2016 and beyond.

In North America, “uni-blue,” which is described as an androgynous blue, is expected to be hot. In Europe, it will be “brave,” a warm red. In Asia and the Pacific, “naturban,” a natural green, will be popular, while in Latin America, “maiz,” a soft yellow, will be trending.

What does all this mean for public relations professionals?

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