Brands, like people, have personalities. But that doesn’t necessarily mean they are interesting, compelling or off-putting. They can be bland, boring and stale.
Sometimes companies lack in personality so much that we simply don’t care what role they play in our lives. We ignore them beyond their practical value.
Which questions should you ask to develop your brand’s personality? Consider these five:
1. Who is my brand’s core audience?
Most companies have diverse audiences, but every company also has a core audience of loyal fans who make the brand’s product or service a priority in their lives. Who is that for your company?
Your core audience may be young moms living in rural areas, teenagers who love online gaming, or boomers near retirement. Do you think each of those audiences wants some personality from you? Give it to them!
You may already know your audience based on market research or surveys, but if you don’t, take some time to understand this important aspect of your business. Once you know, you can make smart decisions when you talk to your core audience and share what makes you unique.
2. What does the brand promise customers?