If you are using LinkedIn to market your business online, you know how tricky it can be to set up your LinkedIn company page.
Who knows if you have all the apps you should?
How can you tell if people are visiting your page?
Is your page fully optimized?
These are all questions that need answering, and this post will take care of that.
It’s time for a healthy reality check to see if you’re doing everything you can do to drive more success from your LinkedIn company page efforts. Don’t worry too much if you’re missing a couple of these tips, just incorporate them into what you’re doing to be even more awesome.
1. You don’t check your page’s analytics. It’s important to use the Analytics tab on your LinkedIn company page. All admins can access it (it’s the fourth tab over on the top of the page).
How to fix it: Check your analytics. Create a baseline and record your results. Your company page shows you page views, unique visitors and clicks for products and services. This way you can see what works and what doesn’t. Is there a particular service that gets clicked often? Perhaps you can write the others in a similar fashion.