There’s been some advice floating around the PR world of late regarding a Master of Business Administration (MBA) degree to which I take some exception.
Though views and opinions can vary—there are pros and cons to everything in life—I am a PR pro with an MBA, want to offer a very different perspective for balance, based on my experience.
In an MBA program you’ll grow personally and professionally. It’s one of the best investments a PR pro can make. There’s no question that such a degree is directly related to our work, too. If PR pros get knocked around for a list of character flaws, I’d suggest those boil down to these three recurring themes: (a) PR pitches are bad; (b) PR has inability to speak the financial language of business; and (c) PR has a poor understanding of business.
Do you have to have one to succeed? No. Lots of exceptional PR pros have reached the capstone of their careers in firms, in corporations, and in starting their own firms without one. However, an MBA can dramatically enhance one’s career and improve the chances of even greater success.
Five reasons PR pros should consider an MBA