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When comedian and actor Danny Thomas was inspired to found St. Jude Children’s Research Hospital, he decided the hospital would focus on children with cancer.
At the time, cancer was considered a death sentence, says Kimberly Ovitt, senior vice president of communications at the Memphis hospital.
St. Jude and its cutting-edge medicine and research helped change that. Nowadays the survival rate at St. Jude for the most common form of childhood leukemia is 94 percent.
Boosting understanding of an organization’s mission can help make it a great place to work, Ovitt says in a talk about how St. Jude joined giants such as Google on Fortune’s list of 100 Best Companies to Work For.