5 reasons to use an infographic as a press release

Not only will it communicate your client’s message more effectively, but it will also help your message stand out among a crowded field of pitches.

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People have been declaring the press release dead for a while now, and while I don’t agree with that assessment, I also think it’s time to push the boundaries. These days, there are social media press releases, press releases with video embedded, and a range of other variations on the traditional press release.

Currently, one of my favorite variations on the press release variations is the infographic. They have been the rage online for a while now.

In case you don’t know, infographics are visual representations of information or data. Here’s an example of an infographic that shows the differences in government vs. private sector compensation.

Why are infographics so effective? And why should you consider doing a press release in infographic style? Here are five reasons.

1. Infographics clearly explain even the most complex issues. A lot of people are visual learners. So, combining text with compelling imagery can be helpful for getting your point across more effectively. It also makes your story just look more interesting.

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