Facebook is increasingly becoming the center of the known universe. Yet many businesses, large and small, struggle to gain a following and end up abandoning their pages or punting information to people who simply aren’t listening.
It comes down to fundamental errors in the way pages are put together and managed, and often because of a lack of understanding of Facebook as a social channel. Avoid the following mistakes, and watch your “likes” go up:
1. You only display posts by page
When you first set up a Facebook page, you’re given the option of what to display on your wall: only your own posts, or posts by anyone who wishes to contribute. If you leave the default of “Only Posts by Page” you’re effectively saying to me, “I’m not interested in what you’ve got to say, so I’m going to hide it away where no one will see it.” Gee thanks, and excuse me if I never visit your page again then.
Making a Facebook page your own is simple now. It doesn’t take any substantial knowledge of html to implement a customized landing page. Most of the Facebook apps to import blogs, Twitter feeds, video, polls and competitions are simple to use. So, why aren’t you using them?