5 reasons your video content stinks

From botching basics to miscalculating mirth, there are plenty of ways you can screw up your video—and with all the competition for eyeballs, you can’t afford any of them.

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Good news for digital content creators, particularly those of us who create video content: We averaged nearly 45 billion digital video views per month in 2013.

Now for the bad news: Unless your content features pranks, BuzzFeed-esque top 10 lists, funny commercials, movie trailers, Beyoncé, or silly animals, you’re probably not making the YouTube “Most Popular” page. Not that you’d want to if you’re looking to make some scratch—YouTube’s revenue sharing policy is notoriously stingy to creators.

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