5 signs your press release is over-optimized

Avoid these common mistakes by writing your release for humans and worry about the rest later.

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Here are five signs that you’re too worried about optimization with your press release.

1. A city name appears in every other line. Often, people choose to target local keywords. For example, if they run a fence installation company in Houston, their targeted keyword might be “fence installation Houston.” As you can see, this is a difficult keyword to work with. An over-optimized press release will get weighed down by the awkward keyword and will overuse the city name. On the other hand, a skilled SEO press release writer will fit the keyword in a few times and make it sensible.

2. There’s an overall sense of repetition. Continuing with the above theme, too many keywords equals repetition. What ends up happening is whatever message you intended to convey gets lost in the repeated keywords. By the end of the release (if anyone makes it that far), the reader will be left scratching his head wondering why he just read the same lines over and over. Cut the fluff, and stop writing to hit some magic keyword density or word count.

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