Ragan Un-Conference attendee offers advice for fellow communicators
Recently, my fellow social media-aholics Tonja Deegan, Allen Arnold and I traveled to the Windy City to attend Ragan Communication’s Un-Conference. We were excited to attend the forum for communicators to discuss challenges in the social media and digital marketing space. No surprise to us, Twitter remained a hot topic for most of the day along with other tools including Flip Video and Facebook.
During the four-hour forum, it became clear that communicators and clients alike have reservations about engaging in social media for fear of opening the flood gates and receiving negative responses from customers or competitors. Several suggestions were offered and if companies use them wisely, it will be hard to argue against online engagement: