5 steps for cultivating relationships with editors
Sending an email with a cheery ‘Hi, Sam,’ at the beginning rarely works—especially if the target’s name is Phyllis. Do your homework, be genuine, and stay flexible.
To get your article published on a popular website, you have to do a little homework before hitting send.
Just submitting your article through a generic email address or in an online form almost guarantees your piece will get lost in the noise. It also means you’ll have a slim chance of its appearing on the site.
You must first develop a relationship with the editor at your targeted publication, especially for high-level sites—whether that means CNN and The Washington Post or Gourmet and Food & Wine magazines.
By developing these relationships, you may even become the go-to person that editors seek out for featured topics. Building these relationships won’t happen overnight, however, so consider these key steps you’ll have to take:
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