5 steps to create compelling content

Your employees and customers can tell your company’s best stories, and those stories are what will attract more customers to you. Here’s how.

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I recently participated in the American Society of Journalists and Authors monthly call where the gracious host, Nancy Faass, asked me how Geoff Livingston and I marketed “Marketing in the Round.”

During the call, she asked me what one of my first assignments was as a young professional.

I told the story of how I learned about my job by reading the clips I made color copies of day after day, but she pushed a little further to get me to walk down memory lane.

What came out surprised me. It was a memory I’d forgotten about. I didn’t intentionally forget it-it was just something I hadn’t thought about in a long time.

Do you remember the Franklin Covey planners? Everyone carried them around (this, of course, was before electronic calendars and task lists). They were all the rage.

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