5 steps to creating marketing emails that get opened and read

Given the flood of messages people receive in the course of a day, yours requires key elements to stand out in their brimming inboxes. Try these approaches.

Ragan Insider Premium Content
Email marketing success

Email marketing intimidates some small-business owners—much to their messaging detriment.

Write an individual email is scary enough if you don’t consider yourself a writer. The thought of sending an email out to an entire mailing list can be downright terrifying.

Fortunately, the perfect email is about more than just writing. Even given the written elements, once you’ve figured out the essential components, it’s easy for timid writers to excel.

Here’s how to craft the perfect email.

1. Start with a strong subject line.

The average office worker receives 121 emails per day, according to Campaign Manager. That means that you must do something from the start to catch recipients’ eyes.

Consider including the following subject line approaches:

An eye-catching subject line might include an emoji, too. Of course, emoji won’t be appropriate for all businesses, but it can be a fun way to stand out in a text-heavy inbox.

2. Personalize the message.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.