Your brand voice reflects your core values and communicates your organization’s personality.
It’s also incredibly important in building a relationship with your audience.
A study by Forbes revealed that 43 percent of millennials rank authenticity over content when consuming news. They have to trust an organization/brand before they’ll bother to read the content it produces. A human, relatable, authentic brand voice is the key to getting your foot in the door with consumers.
Yet too often, brands fail to develop or define a solid brand voice. Instead of crafting a unique voice, brands often mimic their competitors’ word choice and tone and fail to stand out as truly individual and innovative in their industry.
Below is a guide outlining how to craft a brand voice and use it to create content that your readers will read and, more important, trust:
Finding your brand voice
You must pin down exactly what kind of voice you want for your organization. Using the same voice across all platforms and content creates a unified brand experience.