5 steps to developing your distinctive brand voice

Content might be king, but inconsistency in conveying the essence of your organization’s persona and mission will confuse consumers, undermining your marketing efforts overall.

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Your brand voice reflects your core values and communicates your organization’s personality.

It’s also incredibly important in building a relationship with your audience.

A study by Forbes revealed that 43 percent of millennials rank authenticity over content when consuming news. They have to trust an organization/brand before they’ll bother to read the content it produces. A human, relatable, authentic brand voice is the key to getting your foot in the door with consumers.

Yet too often, brands fail to develop or define a solid brand voice. Instead of crafting a unique voice, brands often mimic their competitors’ word choice and tone and fail to stand out as truly individual and innovative in their industry.

Below is a guide outlining how to craft a brand voice and use it to create content that your readers will read and, more important, trust:

Finding your brand voice

You must pin down exactly what kind of voice you want for your organization. Using the same voice across all platforms and content creates a unified brand experience.

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